Whistleblowing campaign for the FCA
If someone is asking you to turn a blind eye, then the FCA are all ears.
The FCA needed a campaign that gently nudged people to contact them completely anonymously – in confidence, with confidence – should anything seem awry. Whistleblowing is a hugely sensitive issue in the financial world, so this one was a tricky one.
So how did we build that confidence?
A suite of posters and digital assets were created dramatising the big role that people who feel little within an organisation can play, by shining a light on financial wrongdoing. Immediately I wanted to use illustrator Stephen Cheetham for this. His deceptively simple style with subtle nuances in pose was spot on.