Celebrating Vanguard’s 30 million customers

An award-winning national campaign on TV, radio and digital for Vanguard Investments.
They provide good value investment advice to their customers – of which there are 30 million.

That’s.
A.
Lot.

So the idea was to dramatise this with match cuts and a TV ad that flowed from scene to scene (with the odd splash of water here and there) while using their established V for Vanguard hand sign.

Launched Boxing Day 2021, and customer take up was 20% up on the year before within the first few months!

Thats V impressive!

TV ad

Radio ads

Press ads