The Great Retirement Defuddler
A website and campaign for Just Adviser to explain retirement. Simply.
Gobbledygook. Waffle. Guff. Lingo…
Retirement is a confusing mass of jargon and acronyms.
Then there’s the pension puzzle.
Will I have enough? How long will it last? What pots or portfolios do I have?
I was looking forward to life after work but now I’m just befuddled.
If only there was a website that explained it all in plain English.
That didn’t rush me into anything and even had a real person to talk to
if I was still confuddled.
Introducing the Great Retirement Defuddler.
The clear and simple way to sort out your retirement.
To simplify and explain confusing terms and actions
Eg: Sam couldn’t wait to defuddle his retirement plan.
Jerky stop motion graphics show a confusing array of options
The defuddle button lands on top and makes the confusion change to clarity
Online ad – D for Defuddle
On pressing ‘D’ on keyboard… the befuddled… are defuddled.