Blinking responsible investing with Robeco
Netherlands firm Robeco have had spectacular results over the past few years and are rated #1 for sustainability in Europe. The latest campaign built on this distinctive positioning by addressing key global ESG challenges and highlighting Robeco’s unique active investing approach.
Close-up shots of human eyes brought Robeco’s angle on the world to life and the iris was designed to reflect a key ESG issues where Robeco’s insight and active investing has identified a sustainable way forward.
The campaign line ’Challenge. Accepted’ shows how the firm looks large conglomerates in the eye at board level and challenges them to make a difference..