Vanguard Investments
An award-winning national campaign on TV, radio and digital for Vanguard Investments. They provide good value investment advice to their customers – of which there are 30 million.
That’s.
A.
Lot.
So the idea was to dramatise this with match cuts and a TV ad that flowed from scene to scene (with the odd splash of water here and there) while using their established V for Vanguard hand sign.
Launched Boxing Day 2021, and customer take up was 20% up on the year before within the first few months!
Thats V impressive!
So what did I do?
As the art director on this project, along with the creative team I worked on the concepting, storyboarding, casting and selection of director and photographer for this campaign.
Plus further design work for press, digital and out of home (including that nice little V sign for ‘Value’).
Further work for Vanguard involved developing campaigns for Generation V across Europe and the You Do You pension campaign.
