Celebrating 50 years of Vanguard…
and looking to the future

An immersive celebration at Frameless London - not your average corporate get together.

It’s been 50 years since Vanguard was born. So a serious celebration was in order. They were planning on taking over Frameless – an immersive digital gallery – and they wanted us to brand it. We waved goodbye to our preconceptions of typical client conferences, and hello to a world with the wow factor. Suddenly we needed to work in 360°, creating videos to set the scene and signpost throughout the day. We needed to come up with a concept for the event, and use the rooms to dazzle hundreds of advisers, whilst not distracting from the expert speakers tackling complex subjects.

As its name suggests, Vanguard Advance was an event focused on progression. So we developed a visual identity which supported the sense of speeding into tomorrow. Our manifesto film kicked things off by reflecting Vanguard’s heritage, and building excitement at its future – using the success of the last 50 years to propel the next 50. It was all made in 360° – employing Frameless’s unique spaces to best advantage. We made countless teaser videos that prompted each upcoming talk, a timeline room featuring highlights from their history, plus all the usual collateral – holding screens, posters, lanyards. The result? Attendees were wide-eyed and open-mouthed. And determined to move forward, together.