#TourettesHurts

Tourette’s syndrome – everyone is aware of it, but virtually no one really understands it.

There is a main misconception about Tourette’s syndrome. It’s funny, people swearing, a bit of a joke.

In reality, the tics associated with it (as well as many other little-known symptoms) are exhausting, embarrassing, and physically and emotionally painful. Together with Tourette’s Action, the aim was to get this message across, and put an end to damaging misconceptions.

The aim of the campaign #TourettesHurts was to make the condition much simpler to understand, dramatising the impact it has on those living with it. Ads captured sufferers at their most uncomfortable moment, bringing to life their daily experiences and highlighting other issues they face, like a critical lack of medical provision and higher risk of suicide. Posters appeared across the country, with support from the Tourette’s community, the charity’s partner network, and celebrities including Eddie Marsan, David Morrissey and Matt Lucas.