Hennion & Walsh – The Second Opinion people

Positioning Hennion & Walsh as ‘The Second Opinion people’ – a simple and unique proposition in a crowded market.

With a distinctive animation style, we encouraged people to get a second opinion on their retirement plan by drawing a parallel with other moments in life when second opinions are second nature. Early results suggest that the campaign has quickly resonated with the US public, contributing to a quarter in which Hennion & Walsh saw significant growth in enquiries versus preceding quarters.