See it. Say it. Sorted.

Perhaps the most annoying catchphrase of the 21st Century. But a 365% increase in reporting of incidents in the first 3 years alone means it must be doing something right.

I was part of the team briefed to come up with something akin to “If you see something, say something” for the New York counter terrorism initiative.

It seemed odd that a city as abrupt as NYC missed out on “See it, Say it”, so we went with that, however the resolution of the UK police doing something was missing.

Sorted.

Ads and tannoy announcements appeared all over the UK transport network and further down the line I worked on (and helped to illustrate) posters for UK airports, and created the identity for Project Servator, a police initiative to disrupt potential terrorist at the information gathering stage.

An extra bonus for me at least, was seeing the headline mimicked in the latest Asterix book. High praise / ridicule indeed!