Whistleblowing campaign for the FCA
If someone is asking you to turn a blind eye, then the FCA are all ears.
The FCA needed a campaign that gently nudged people to contact them completely anonymously – in confidence, with confidence – should anything seem awry. Whistleblowing is a hugely sensitive issue in the financial world, so this one was a tricky one.
So how did we build that confidence?
A suite of posters and digital assets were created dramatising the big role that people who feel little within an organisation can play, by shining a light on financial wrongdoing. Immediately I wanted to use illustrator Stephen Cheetham for this. His deceptively simple style with subtle nuances in pose was spot on.
So what did I do?
Pretty much after being briefed, I knew this was perfect for the illustration style of Stephen Cheetham and his deceptively simple, supremely nuanced style.
Working with the copywriter, we relatively quickly came up with scenarios using mundane office equipment and bringing in the shedding of light. I then took the illustrations and gave them subtle animations for use on social ads.