Rebranding OANDA

With 25 years behind them, FX broker OANDA needed a considerable refresh to modernise their brand. With multiple awards for their strong customer service, we wanted to bring out their human side.

The graphic language of trading was used as a start point and given a playful, human aspect and we went for a more conversational tone of voice.

‘Candlestick’ trading bars moving down and up were referenced for the logo, creating a tick device. These bold shapes were then used in tandem with people and objects, using a more conservative dark blue with punchier colours from a new palette.

Still in development, but coming alive globally – in Singapore, United States (in a partnership with New York Red Bulls football team and the Red Bull Straight Rhythm moto-cross event).

And in exciting development, currently in production are DOOH and online campaign assets featuring new brand ambassador, Robert Lewandowski.

Social posts for OANDA…

… and partners, New York Red Bulls

Guidelines

OOH and online film celebrating Chinese New Year (of the rabbit) in Singapore

Promotional online video